In theaters.
It’s times like this that I feel like a killjoy. Be Kind Rewind is a terribly sweet movie with a good heart, and my argument against it boils down to “Sweet isn’t good enough.” That sounds cold, even to me, but damn, it’s true, and truth be told, it makes me a little bit angry. Writer-director Michel Gondry squanders his story’s vast potential and his own visual ingenuity on treacle: it may be sweet, but it’s all empty calories, and it’s not nearly as rich as it could have been.